Charlotte Hornets President and Vice-Chairman Fred Whitfield Joins Fellow-led Podcast, Personal Statement
On Thursday evening, Charlotte Hornets President Fred Whitfield joined Carolina Youth Coalition’s podcast, Personal Statement. The podcast serves as a platform for influential community members to share their personal journeys and advice with CYC Fellows. Thursday’s episode was hosted by fellows Miliani Smith, a junior at Charlotte Country Day School, and Augustine Glaygbe, a freshman at the University of North Carolina at Greensboro and Jordan WINGS scholar. Whitfield shared the stories that led him from a young basketball player in Greensboro to an NBA executive and the 2019 Citizen of the Carolinas. Whitfield grew up in Greensboro during the tumultuous 1970s. He credits his parents with his values of social justice and education. His mother proudly tells how she escaped arrest at a civil rights march in part because she carried the young Whitfield with her.
From a young age, he learned the power of education. His hard work in the classroom and his talent on the basketball court helped him earn a scholarship to attend Campbell University. Whitfield placed an emphasis on the “student” in student-athlete, and after his playing days were over, he returned to Campbell as an assistant coach while completing an MBA. He first met Michael Jordan during Jordan’s senior year of high school, and they quickly became friends. When Jordan went to the NBA, Whitfield attended North Carolina Central School of Law and their relationship helped him land a job with Falk Associates Management Enterprises, a sports agency. Following the firm’s sale, Whitfield accepted a position at Nike as the Director of Player Development for Nike Basketball. Again, a new opportunity emerged for him when Jordan bought into the Washington Wizards as a co-owner and president of basketball operations. Whitfield was quickly brought in as Director of Player Personnel and Assistant Legal Counsel for the Wizards. When Jordan left, Whitfield returned to Nike, this time to help grow the Jordan Brand. He helped to triple revenue from $300 million in 2003 to $900 million in 2006 when he left to serve in his current position as President & Chief Operating Officer of the Charlotte Hornets.
Whitfield’s resume is impressive, but it was his sage advice to the fellows that defined the episode. He reminded fellows to remember their close circle when networking because the people most invested in their success would be willing to go the furthest. He recommended The Power of Who, a book by Bob Beaudine as a learning tool for the fellows. He expressed his pride in the diversity of the Hornets, and emphasized that a diverse organization is a stronger organization. For Whitfield, diversity is more than the moral decision; it is the smart decision.
He encouraged Fellows to grasp onto the power of voting in all elections: local, state, and federal. He told the fellows how his mother, soon to be 89, has never missed an election since 1968 when she first got the right to vote, and his pride in taking her to the polls. Perhaps the most personal moment of the episode came when Whitfield shared how illegal drugs have affected his life. By the time he was 24 years old, almost half of his basketball teammates from the time he was seven years old had passed away from drug related activities. Whitfield has seen firsthand how drugs ruin lives. As the episode came to a close, Whitfield engaged in a Q&A session with the fellows and urged them to never be afraid to ask for help, guidance, or resources to accomplish their goals. He then offered to help shrink wrap the CYC van, and invited the fellows and staff to a Hornets home basketball game when it is safe for fans to return to arenas.
Personal Statement is about accomplished individuals sharing their journeys to leaving positive marks on society. When asked about what marks he is most proud of, Whitfield shared that it was not his time as a lawyer or businessman, or even as an NBA executive, but it was the ability to touch the lives of thousands of young people in a positive way that he cherished most. Whitfield served as a reminder to the fellows that every day is an opportunity to make a statement, and Miliani ended the podcast with a challenge...What will be your next statement?





